Andrea Belk Olson Icon

Learn the Art of
Customer Decoding

You Can't Ask The Right Questions
Until You Understand The Context.

People Don't Say - They Signal.

Illustration of Human Brain

Ask customers what they want and they'll tell you, right? Or show them a variety of options and they will choose what they like best.

You capture feedback and insights from your customers, and you know all the traditional ways to do it. Surveys. Interviews. Focus Groups.

But there's a problem.
None of these tools deliver the real insights you seek.

No uncovering of innovative ideas. No revealing of customer pain points. No explanation on why customers aren't engaging.

Here's why: We overlook their signals.

So it's time to flip the perspective. Instead of seeking answers to our questions, we need to discover customer's context and dissect the signals they are sending.

That kind of information can only be found with a new methodology. I call that method The 3W Matrix®, and it’s what makes customer discovery more effective. When your team learns to define customer context, they’ll uncover the insights that help customers achieve their goals and help you achieve yours.

WHAT'S YOUR CHALLENGE?

We Don't Effectively Differentiate.

Our Customer Surveys Tell Us Nothing.

We Need A New Product And/Or Service.

Customers Don't Understand What We Do.

We Need To Increase Customer Engagement.

We Don't Know If Our Messaging Is Working.

Fix These Problems With The 3W Matrix®

The tools we use to understand customer needs haven't changed since the 1980's. The Customer Journey was created in the 1990’s. Customer Personas 10 years earlier.

Why use the same old tools when the customer landscape has changed so dramatically?

We need a new approach. The 3W Matrix® is just that. In the spirit of Agile, this straightforward process helps you quickly gather insight from the customers' perspective and monetize it.

The 3W Matrix® helps you define new growth opportunities by decoding customer motivations, biases, and context.

WANT TO LEARN MORE? LET'S TALK!
Antique Illustration of the Human Brain

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