Andrea Belk Olson Icon

On Stage or
On Screen.

Unraveling the secrets
of human behavior.

Want to book Andrea for your event?
(in-person or virtual)

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Don't Just Give 'Em Heart. Inspire Action.

You’ve got a lot riding on your keynote speaker. They — their message, their style, their presence — all need to fit with you, your company, and the flow and feeling of your event.

Whether in breakouts or ballrooms, I know how to change perceptions so people change their behaviors and mix in a bit of humor at the same time.

A genuine, dynamic, and action-driven public speaker, I deliver 20+ keynote speeches a year and spoke at the University of Iowa by special invitation.

Blending humor and practicality, it's all about delivering a presentation that people connect with and can utilize immediately.

Antique medical illustration of a heart


Why Data Doesn't Change Minds

Have you ever tried to convince someone, using a mountain of data and facts, only to have it fall on deaf ears? This candid and enlightening TEDx talk delves into why our traditional method of convincing others is flawed, and a unique approach to truly change hearts and minds.

Why Culture Change Initiatives Fail

Organizational leaders often see culture change as essential, and seek to implement initiatives to transform their organizations. Yet, more often than not, the results of their efforts fall short. Discover the 10 assumptions we make that cause it.

Building a Differentiated Global Brand

Differentiation is the process of identifying your organization's unique attributes to counter competitive pressures. In short, effective differentiation ensures that you clearly stand out. If you're not standing out, you're not differentiating.

Attraction, Talent and the Dating Game

There are 7 keys for attracting and retaining talent: knowing your competition, knowing what you want, knowing how to present yourself, what to bring to the table, where to look for talent, sharing your culture, and showing you care.

Popular Topics

What Happens When You Align Culture With Strategy

Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving, and a growth mindset. Too many leaders still cling to a control-and-command approach, putting strategy first, and believing culture will take care of itself.

By the end of this keynote, you will:
- Learn why it's critical to put culture ahead of strategy
- Understand how to align strategy with culture to compete on a new level
- Learn about the ripple effect of culture on brand, innovation, and value

Transform Customer Intelligence Into Cultural Innovation

Intelligence should drive better innovation, but unless it is strategically collected and used, it functions like an engaging distraction. Smart companies intertwine customer intelligence throughout the innovation process, and innovation starts with discovery —where an innovator pinpoints an important customer problem to solve.

By the end of this keynote, you will:
- Understand your customer's impact on organizational success
- How to ask the right questions and capture better customer insights
- How to identify undiscovered customer needs across 3 key areas

The Customer Mission: Why The Key To Growth Isn’t About You 

It’s all too easy for organizations to become inward focused and think about their own activities rather than what their customers are going through. Organizations need to step back from their assumptions and shift their strategies to recognize, respond, and reward customer-centric actions and behaviors.  

By the end of this keynote, you will:
- Examine examples of real-world successes and failures in changing culture
- Learn unique approaches to translating customer engagement into growth
- Learn to create sustained growth through customer-centered differentiation

Recent Engagements

1,000,000 Cups
(American Association of State Compensation Insurance Funds)
ACMP (Association of Change Management Professionals)
American Marketing Association (St. Louis & Iowa)
Convergence Conference
CultureCon (2x)
IACCT (Iowa Association of Community College Trustees)
IMA - ACE (Association of Accountants and Financial Professionals)
IMCA (Insurance Marketing and Communication Association)
IMEC (Illinois Manufacturing Excellence Center)
Immigrant Entrepreneurs Summit
Lumina Conference
MEDCO (Marion Economic Development Cooperative)
Midwest Digital Marketing Conference
MMBC (Midwest Manufacturing Business Coalition)
NAMIC (National Association of Mutual Insurance Companies)
PMI (Chicagoland)
St. Louis University
TED Circles
The Financial Brand
Trustbelt Conference

Andrea Belk Olson Workshop at CultureCon 2019Andrea Belk Olson Keynote at MEDCO 2019