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What Happens When You Align Culture With Strategy

Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving, and a growth mindset. Too many leaders still cling to a control-and-command approach, putting strategy first, and believing culture will take care of itself.

By the end of this keynote, you will:
- Learn why it's critical to put culture ahead of strategy
- Understand how to align strategy with culture to compete on a new level
- Learn about the ripple effect of culture on brand, innovation, and value

Transform Customer Intelligence Into Cultural Innovation

Intelligence should drive better innovation, but unless it is strategically collected and used, it functions like an engaging distraction. Smart companies intertwine customer intelligence throughout the innovation process, and innovation starts with discovery —where an innovator pinpoints an important customer problem to solve.

By the end of this keynote, you will:
- Understand your customer's impact on organizational success
- How to ask the right questions and capture better customer insights
- How to identify undiscovered customer needs across 3 key areas

The Customer Mission: Why The Key To Growth Isn’t About You 

It’s all too easy for organizations to become inward focused and think about their own activities rather than what their customers are going through. Organizations need to step back from their assumptions and shift their strategies to recognize, respond, and reward customer-centric actions and behaviors.  

By the end of this keynote, you will:
- Examine examples of real-world successes and failures in changing culture
- Learn unique approaches to translating customer engagement into growth
- Learn to create sustained growth through customer-centered differentiation