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Decode Your Customers

ANDREA BELK OLSON

Behavioral Scientist & Speaker

IN THE PRESS
Rotman MagazineEntrepreneur MagazineChief Executive MagazineThe Financial BrandCustomer Experience Magazine

Discover Your Customers' True Motivations.

We continually seek insights from our customers about their needs, but often receive vague comments, generic platitudes, and few ideas of any real value.

The question is why.
The answer is a bit more cerebral.

Together we can eliminate this ambiguity. By using the 3W Matrix®, we can get clarity to their emotional motivators, environmental context, and hidden biases. Because we know humans aren't always logical.

MORE ABOUT THE 3W MATRIX
Illustration of Side View of Brain
McKinsey and CompanyThe University of IowaQuad City Bank and TrustTaylor CorporationUnited WayEYTEDxTaylor Corporation
Andrea Belk Olson Signing Books at Trustbelt Conference

Enlightening & Engaging Keynotes

I've been speaking professionally for over 22 years, as well as being an event organizer, guiding the content and speakers for the high-stakes stage of 5 TEDx talk events.  I can engage audiences from 5 to 5,000 because i've done it over 800 times.

MORE ON ANDREA'S SPEAKING

About Andrea Belk Olson

Trained as a behavioral scientist and customer centricity expert, Andrea helps companies better understand their customers through behavioral economics.

She also speaks from the stage
, teaching others the art and science of customer understanding. Andrea is a 2x book author and an ongoing contributor to multiple major publications including Entrepreneur, Rotman, and Chief Executive Magazine.

She is also literally a world traveler, having worked in over 12 different countries throughout her early career.

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