Behavioral Scientist & Customer Expert
Trained as a behavioral scientist, differentiation strategist and customer-centricity expert, she teaches executives the art and science of brand differentiation through understanding customer behavior.
Andrea is a 3x book author and an ongoing contributor to multiple major publications including Entrepreneur Magazine, Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School, guest lecturer, and Business Coach for the Tippie College of Business Startup Incubator.