Andrea Belk Olson helps companies turn big-picture strategy into everyday actions.
The strategy-execution gap isn't caused by lack of planning, insufficient resources, or poor communication.
The failure occurs when attention fragments across competing priorities. Initiatives lose momentum. Employees burn out.
As a behavioral scientist and customer-first thinker, Andrea understands how customers think, how teams work, and what your organization's really capable of. And she knows how to change perceptions so people change their behaviors.
Author of the bestselling book, "What to Ask: How to Learn What Customers Need but Don’t Tell You", she regularly contributes to top publications like Harvard Business Review, Entrepreneur, and INC.
She’s worked in over a dozen countries, teaches at the University of Iowa’s Venture School, and coaches entrepreneurs at the Tippie College of Business.
Andrea also volunteers as a board member of a non-profit organizations to develop affordable housing in the Quad Cities. Oh, and she's a TEDx speaker coach and the Executive Director of TEDxDavenport.
Andrea's writing and research has been referenced in multiple major magazines, articles, and books including:
USA Today Best-Selling Author C.K. Bray's Book
Your First 90 Days Managing People
Forbes
The Myth of the Productivity Crisis
Fast Company
5 Red Flags You're Not Operating at Peak Performance
Author Kate Towsey's Book
The Research Operations Handbook
Co-Founder of the Changemakers Initiative Kathleen McShane's Book
Leadership After Empire
Andrea's most popular work has been selected in multiple guides and "must read" compilations from Harvard Business Review:
Helping teams align, focus, and make change stick.
Turning strategic change into everyday thinking and behavior.
Actionable insights from a behavioral scientist and change expert.
Andrea Belk Olson was invited to lead a Masterclass at Harvard Business Review's Boot Camp for Leaders—hosted by Editor-in-Chief Adi Ignatius and featuring top experts from Amazon, Harvard, and Kellogg. She shared a new approach to get people on board with organizational change.