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Andrea Belk Olson

Behavioral Scientist. Customer-Centricity Expert.
Prolific Author. Compelling Speaker. Fractional CMO and CCO.

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SHORT Bio

Behavioral Scientist & Customer Expert

Trained as a behavioral scientist, differentiation strategist and customer-centricity expert, she teaches executives the art and science of brand differentiation through understanding customer behavior and serves as a fractional CMO and CCO for select multi-billion dollar companies.

Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications including Harvard Business Review, Entrepreneur Magazine, Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School, and Business Coach for the Tippie College of Business Startup Incubator.

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Keynote Presentations & Workshops

Whether in breakouts or ballrooms, Andrea knows how to change perceptions so people change their behaviors, and mixes in a bit of humor at the same time. A genuine, brutally-honest, dynamic, and action-driven public speaker, she delivers 20+ keynote speeches a year and lectures at the University of Iowa. Delivering candid practicality, Andrea believes it's all about giving a presentation that people connect with and can utilize immediately. The high-level topics Andrea consistently covers includes:

  • Brand Differentiation
  • Customer Centricity
  • Culture Change
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Books and publications

Actionable Insights That Are Truly Useful.

Sick of fluffy, theoretical ideas? Seeking insights that you can take and immediately apply to your company and team? Andrea delivers the unfettered candor you're seeking.

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What To Ask
A cognitive driven method for discovering hidden customer needs.
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