Decode Your Customers

ANDREA BELK OLSON

Behavioral Scientist, Author & Speaker

Rotman MagazineEntrepreneur MagazineChief Executive MagazineThe Financial BrandCustomer Experience MagazineMarketer Magazine SMPS

Discover your customers true motivations.

We continually seek insights from our customers about their needs, but often receive vague comments, generic platitudes, and few ideas of any real value.

The question is why.
The answer is a bit more cerebral.


Together we can eliminate this ambiguity. By using the 3W Ideation™ process, get clarity on customers emotional motivators, environmental context, and hidden biases.

Because we know humans aren't always logical.

MORE ON THE 3W IDEATION PROCESS
McKinsey and CompanyUniversity of IowaQuad City Bank and TrustTaylor CorporationUnited WayEYTEDxModern Woodmen of AmericaTaylor Corporation

About Andrea

Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics.

She speaks from the stage, teaching others the art and science of customer understanding. Andrea is a 3x book author and an ongoing contributor to multiple major publications including Entrepreneur Magazine, SMPS Marketer, and Rotman Magazine.

She is also literally a world traveler, having worked in over 12 different countries throughout her early career.

MORE on SPEAKING ENGAGEMENTS


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Andrea Belk Olson Workshop at CultureCon 2019