Translating Strategy Into Action.

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Andrea Belk Olson

Andrea Belk Olson helps companies turn big-picture strategy into everyday actions.

The strategy-execution gap isn't caused by lack of planning, insufficient resources, or poor communication.

The failure occurs when attention fragments across competing priorities. Initiatives lose momentum. Employees burn out.

As a behavioral scientist and customer-first thinker, Andrea understands how customers think, how teams work, and what your organization's really capable of. And she knows how to change perceptions so people change their behaviors.

Author of the bestselling book, "What to Ask: How to Learn What Customers Need but Don’t Tell You", she regularly contributes to top publications like Harvard Business Review, Entrepreneur, and INC.

She’s worked in over a dozen countries, teaches at the University of Iowa’s Venture School, and coaches entrepreneurs at the Tippie College of Business.

Andrea also volunteers as a board member of a non-profit organizations to develop affordable housing in the Quad Cities. Oh, and she's a TEDx speaker coach and the Executive Director of TEDxDavenport.

Featured in HBR and Other Works

Andrea's writing and research has been referenced in multiple major magazines, articles, and books including:

USA Today Best-Selling Author C.K. Bray's Book
Your First 90 Days Managing People

Forbes

The Myth of the Productivity Crisis

Fast Company

5 Red Flags You're Not Operating at Peak Performance


Author Kate Towsey's Book
The Research Operations Handbook

Co-Founder of the Changemakers Initiative Kathleen McShane's Book

Leadership After Empire

Andrea's most popular work has been selected in multiple guides and "must read" compilations from Harvard Business Review:

2026
HBR 10 Must Reads
Ideas of the Year

Bridge the Execution Gap

Helping teams align, focus, and make change stick.

Workshops

Cut Through the Noise and Create Lasting Change

Andrea Belk Olson's workshops are designed to help organizations break free from ineffective change efforts and reactive strategies by fostering clarity, alignment, and employee engagement driven by Behavioral Science.

From securing authentic employee buy-in during major transformations to crafting a strategic guiding principle and core commitments that anchor decision-making, each workshop provides practical tools, real-world examples, and interactive exercises. Andrea's workshops empower leaders and teams to move beyond surface-level fixes and build lasting, purposeful change from the inside out.

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Key Outcomes

More aligned and intentional decision-making
Practical tools to reduce resistance and secure authentic employee buy-in
Repeatable, real-world strategies you can immediately apply
Foster a culture of purpose-driven execution, where every initiative ties back to a central strategic intent

Turning strategic change into everyday thinking and behavior.

Consulting

Cutting through trendy fluff to embed strategic clarity and execution into daily operations.

Andrea Belk Olson is the CEO of Pragmadik, a Strategic Change Agency. Pragmadik brings a grounded, no-nonsense approach to diagnosing organizational change challenges and aligning teams around what truly matters. Their proprietary methodology, The Steering Guide, connects customer needs, internal capabilities, and company culture to drive focused decision-making and consistent execution. Rather than pushing flavor-of-the-month solutions, Pragmadik helps organizations define core commitments, navigate resistance, and operationalize strategy in a way that sticks.

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Key Services

Helping organizations define and clarify their core strategic intent
Delivering strategies to secure employee buy-in and embed lasting change
Connecting internal strategy with external realities through hidden customer insights
Translating strategy into action by aligning leadership behaviors, communications, and habits

Actionable insights from a behavioral scientist and change expert.

Speaking

Dynamic and deeply engaging keynotes, whether on stage or virtual, rooted in the science of human behavior, strategy, and customer-centric thinking.

Andrea Belk Olson offers dynamic and interactive keynotes designed to transform organizational behavior and customer engagement. As a trained Behavioral Scientist and customer-centricity expert, Andrea delivers over 25 keynote speeches annually, blending humor with actionable insights. Her presentations, which range from 90-minute talks to multi-day workshops, focus on topics including differentiation, customer-centricity, positioning, and change adoption. Her approach emphasizes practical application, ensuring that audiences leave with strategies they can implement immediately.

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Keynote Topics

Getting Employee Buy-In to Organizational Change
How to Operationalize Your Strategy through a Decision Framework
Eliminating the Relentless Cycle of Fleeting Change
Why Department Strategies are Critical to Success

The Masterclass.

Andrea Belk Olson was invited to lead a Masterclass at Harvard Business Review's Boot Camp for Leaders—hosted by Editor-in-Chief Adi Ignatius and featuring top experts from Amazon, Harvard, and Kellogg. She shared a new approach to get people on board with organizational change.

Insights

Tony Soprano: A Masterclass in Leadership (Minus the Mob Stuff)

The Little Things

Strategy isn't Proclamations