Behavioral Scientist, Customer Expert & Change Enabler
Trained as a behavioral scientist, differentiation strategist and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer behavior.
Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications including Harvard Business Review, Entrepreneur Magazine, Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School, and Business Coach for the Tippie College of Business Startup Incubator.