The Pragmadik Blog

The no-nonsense, no-bullshit insight and answers you need to grow your customer revenue, compete more effectively, and build a collaborative culture.

Customer Segmentatio

Understanding The Types of Non-Customers

There are five types of non-customers you need to consider.

OR READ ANDREA'S FULL BLOG

Does Your Company Have Mental Shrinkage?

Developing Behavioral Principles

A Simple Way To Focus Your Messaging

The Little Things

Output versus Outcomes

Decision Making

Chesterton's Fence and Understanding The Why Behind Decisions

Employee Engagement

Do You Have an Employee Attrition Strategy?

Technology, Psychology, and Change

Is Customer Service Dead?

Marketing Shouldn't Always Sell

Why A Strong Brand Isn't a Luxury but a Necessity

Employee Engagement

A Different Approach to Incentivization

Customer Research

Is Your Customer Feedback Used to Diagnose or Sell?

Asking the Right Questions

Why Do We Separate Change From Day-To-Day Operations?

Kairos and the Art of Timing

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