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The Customer & Change Expert.

Managing 10 business units across 12 countries garnered Andrea the opportunity to study customer behavior across varying cultures.

ABOUT andrea

Iowa Native, Global Presence

Andrea began her career at a tech startup fresh out of college. Learning on the fly and without a net, she helped build a company from $10k in seed monies to a multi-million dollar organization in only 8 years. In that time, she learned everything essential to grow a successful business, from sales to coding to accounting. Andrea then moved onto a new role as the first female corporate executive at a $700m global manufacturing company, leading digital strategy, marketing & communications. Managing 10 business units across 12 countries garnered her the opportunity to study customer behavior across varying cultures. This sparked her focus on research and study in the burgeoning field of behavioral science and economics.

Over the next 10 years, Andrea continued to expand her education, including at the University of Toronto and the Rochester Institute of Technology, building on her foundation in Psychology and Communications at the University of Iowa. Founding the first customer centricity and behavioral science consulting firm in Iowa, she now consults and serves as a fractional executive with a wide range of multi-billion-dollar organizations across the financial, insurance, non-profit, consumer facing, and A/C/E industries. She also invented the 3W Ideation™ process for identifying undiscovered needs by studying customer context, motivators, and biases. Andrea is the executive producer of a major TEDx program in the midwest, and serves as a speaker coach and consultant for other TEDx programs across the country. She also is an instructor for the University of Iowa Venture School, is a guest lecturer, and startup coach for the Tippie College of Business Startup Incubator.

Keynote & Featured Speaker at
Global Conferences

University of IowaAlternating CurrentsDigital Marketing Finance Services Virtual SummitNAED
National COOP GrocersSHRMAssociation of Fundraising ProfessionalsChartwellChartwellEngagesmartIllinois Bankers Association

Keynote Speaker, Consultant, Advisor, Author

Motivational speakers are all good and well, but you need something more powerful. Something that will actually help attendees transform their organizations from the inside out. Something that's not a flash-in-the-pan high, but that they will talk about for days, weeks, and years. This is what Andrea delivers. Just some of her in-depth keynote topics include:

- Transforming Customer Intelligence into Cultural Innovation

- How Behavioral Science Can Improve Customer Success

- To Fix Workplace Culture, Fix Middle Management

- How We Unintentionally Foster Unhealthy Cultures

Recent Praise for Andrea

"Very engaging - wish it had been longer. You can't go wrong with this level of authenticity. Thanks for cutting through the bullshit."

"Andrea was the most engaging and entertaining speaker I've heard in my last 5 conferences. She made her points and knowledge digestible and simple!"

"I really loved Andrea and her presentation. Very inspiring, engaging, and useful."

"Absolutely love her personality and training/communication style. Very engaging. Thank you!"

"Thank you for being real and including humor!"

"Yours was the best perspective I have heard articulated in a long time."

"Best session I have attended throughout the conference. Great speaker, great material and great takeaways."

"Best session I attended all week. Great speaker, candid, humorous, knowledgeable, and a value add!"

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