Iowa Native, Global Presence
Andrea began her career at a tech startup fresh out of college. Learning on the fly and without a net, she helped build a company from $10k in seed monies to a multi-million dollar organization in only 8 years. In that time, she learned everything essential to grow a successful business, from sales to coding to accounting. Andrea then moved onto a new role as the first female corporate executive at a $700m global manufacturing company, leading digital strategy, marketing & communications. Managing 10 business units across 12 countries garnered her the opportunity to study customer behavior across varying cultures. This sparked her focus on research and study in the burgeoning field of behavioral science and economics.
Over the next 10 years, Andrea continued to expand her education, including at the University of Toronto and the Rochester Institute of Technology, building on her foundation in Psychology and Communications at the University of Iowa. Founding the first customer-centricity and behavioral science consulting firm in Iowa, she now works with a wide range of multi-billion dollar organizations across the financial, insurance, non-profit, and A/C/E industries. She also invented the 3W Ideation™ process for identifying undiscovered needs by studying customer context, motivators, and biases. Andrea is the executive producer of two TEDx programs in the midwest, and serves as a speaker coach and consultant for other TEDx programs across the country. She also is an instructor for the University of Iowa Venture School, is a guest lecturer, and startup coach for the Tippie College of Business Startup Incubator.