Execution Drift delivers a sharp wake-up call for leaders who wonder why great strategies so often stall out in the real world. This book reveals a hard truth: execution doesn’t fail because people don’t care — it fails because leadership behaviors quietly pull organizations off course. While teams stay busy and initiatives keep launching, strategy slowly loses traction, leaving leaders frustrated and employees skeptical that 'this one' will stick.
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‍At the heart of the book are three deceptively common leadership patterns that fuel execution drift. Idea Bombing trains organizations to wait out the next shiny initiative instead of committing to the current one. Clouding turns strategy into vague language that everyone interprets differently — guaranteeing misalignment. And Sunshining blinds leaders to inconvenient realities by rewarding optimism over honesty.
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What makes Execution Drift different is that it doesn’t stop at diagnosis. The book equips leaders with practical tools to translate strategy into clear, observable behaviors that guide real decisions and daily work. The result is a far better chance that your strategy actually shows up in how people act.